SEO (search engine optimization) has certainly come a long way. From it’s humble beginnings to it’s complicated workings today, SEO is an important part of your website design and your marketing efforts as well. According to Search Engine Journal, getting the top position on Google’s search results has never been so important. The most important thing is keeping SEO in mind when building your website so that right from the start, you’re ahead of the rest: Keywords. Keywords are an important element of any SEO campaign. You want to have a list of top level and long tail terms that…

People should watch for the key signs that they need an assistant, said The Daily Worth’s Sandy Fernandez. There’s lots of hard work, but few results People often get stuck into a flood of administrative tasks with out getting their core work done. When this happens, it’s time to consider outsourcing. Deadlines get missed When deadlines are missed, it’s usually because the person has too much work on. Missed deadlines can sink a small business as clients need to trust that the business can deliver on its promises. Hiring a project manager or assistant can help with managing deadlines and…

Starting a new venture is an exhilarating experience. However, no matter how brilliant the idea or how solid the business plan, the true backbone of any start-up is its team. Assembling the right group of people can be the determining factor between success and failure. Here’s a guide to help you build a cohesive, efficient, and driven team for your start-up. 1. Understand Your Needs Before you start hiring, outline the skills and roles your start-up requires. This could range from technical roles like developers or engineers to marketing, sales, and administrative personnel. Knowing what you need helps in targeting…

Pest management is a topic that is kept quiet among those in the food industry, but it is crucial to have a plan in place to manage the issue. Proactive businesses have a system in place for preventing disease-carrying pests from accessing their food, explained Food Mag. The Australian Environment Pest Managers Association (APEMA) recently developed a guide to help firms understand what good pest management entails. The guide sets KPIs that food manufacturers can use to measure the effectiveness of their processes. Suppliers to food manufacturers such as packaging companies are also included in the guide, to help shore…

The journey from a flicker of inspiration to the realization of a creative dream can be long and riddled with challenges. Yet, with the right mindset, tools, and approach, you can navigate this path and bring your creative vision to life. Here’s a guide to help you transform your creative dreams into tangible realities. 1. Define Your Dream Clearly Start by detailing what you envision. Whether it’s writing a novel, starting a fashion line, or launching an art exhibition, having a clear idea will serve as your roadmap. The more specific you are, the easier it’ll be to set milestones…